In 2007, Gilt Groupe started off by catering only to the US market by facilitating orders domestically. With the help of the world wide web, Gilt Groupe managed to grow at such a rapid rate. As the company's membership grew to 5 million people, the company knew the next step was to grow their customer reach and allow people from all parts of the world to shop on their site. In 2010, the company decided to facilitate orders to 103 countries. Now international customers can participate on Gilt.com with just a minimal shipping fee of $19.95. Now that customers from over 100 countries can shop on Gilt.com, the possibilities of reaching a true global market would be more tangible for the company. With the help of the international customers nearly 50% of merchandise sells out within the first few hours, the company says.
In 2011, Gilt Groupe decided to test the waters with the overseas market and launched Gilt Japan. Now people in Japan seat comfortable at home, office or on their smart phone through Gilt's mobile application and partake on Gilt's flash website. Gilt Japan offers their customers the same discounts on men's clothing, women's clothing, children's clothing, home goods, and city events.
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