Chapter 4 - The Marketing Environment

According to QuantCast.com the average person that visits Gilt.com is a Caucasian women that is roughly 25 to 34 years of age and has a college degree. Her house hold income is roughly $50-$100k or 150k+, and she has no children.

In May 2012, Gilt's web traffic for the entire month was just shy of 1 million people visting their site.

As you can see, Gilt's customer base is predominantly women with 72% of females visting their site.

Gilt's Age demographic varies from 18 to 60 years of age. However, their core age group that visits their site would be 25-34 years. This specific age group makes up 30% of their visitors.

Remarkably, more than half of customers that are visiting Gilt.com do not have children.

It is very interesting to see the report on the household income. As you can see there is a tie on the customer base that visits Gilt's website. The tie goes to the average house hold income of $50-&100k (middle class) and the average house hold income of $150K+

44% of the vistors on Gilt Groupe have College degrees. The average person using the internet that has a college degree is 41%.

The majority of Gilt's vistors are Caucasian (58%). Second place would be African American making up 26%.