In 2010, for Earth Day, Gilt Groupe partnered with The Nature Conservancy and National Audobon Society to
support both charity's missions. As part of their Earth Day promotion, Gilt
curated a collection of eco-friendly fashions, accessories, home goods and
more that supported The Nature Conservancy. Gilt contributed $40,000 to
The Nature Conservancy from it's Earth Day Collection on April 22, 2010.
In addition, Gilt held a first time sale of Nature Conservancy photography
prints from some of the Conservancy's favorite commissioned photographers
including Mark Godfrey.
Finally, for those who became a member of Gilt Groupe between April 22 to June
30, 2010, The Nature Conservancy received $25 for the initial purchase by
these new members.
Another charity Gilt worked with was in the December 2010. Gilt Groupe launched a special, charity-minded promotion that made customers feel even better about all the shopping they did on
Gilt. For every purchased item on Gilt between 12/6 and 12/12, the company donated $1
to charity: water, an organization dedicated to providing clean, safe drinking
to people living in developing countries. In addition to all that, in an effort to throw some love back to their loyal
fans, Gilt selected 10 members at random each day and giving them each
$100 in Gilt credit to spend as they see fit.
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