Chapter 15 - Retailing

Unfortunately the original company I chose to write about (Gilt Groupe) is strictly an E-Commerce business platform and does not have any brick and mortar locations. Therefore I decided to write about Bergdorf Goodman for this week's blog post on Retailing.

Bergdorf Goodman is a luxury department store located in New York City. It was founded by Herman Bergdorf in 1899 and is one of the oldest department stores in America. Currently Bergdorf Goodman operates 2 locations across the street from each other on 57th st and 5th ave. Bergdorf Goodman's main store is located on the west side of the street and was opened in 1928. This location is the company's women, children, and home store. The 2nd location was opened in 1990 and is located on the east side of 57th and 5th ave. This is the company's mens department, servicing everything from made to measure suits, hair cuts and a nice shave.

I decided to write about Bergdorf Goodman (Men's store) because I have always been fascinated with luxury clothing at such a young age. Luxury clothing to me represents a form of success and achievement when one can afford expensive clothing. When walking into Bergdorf Goodman one may be taken back with how elegant the store is designed and merchandised.  Bergdorf Goodman arguably is the only location in New York City that sells all the luxury designer brands under one location. It truly is a one stop shop for designer clothing. In this store, one will find shop in shops. Shop in shops are small designated area for a designer to build a shop within Bergdorf Goodman. Below is a photo of the Tom Ford dress shirt shop in shop.

Here is another photo of the Yves Saint Laurent shop in shop located on the 3rd floor.

Below is a photo of Lanvin's shop in shop located on the 3rd floor.  This happens to be one of my favorite brands.

Overall Bergdorf Goodman exemplifies and prides themselves on a true shopping experience when visiting their store. The company's customer services does not fall short to the high prices clothing they sell.  One can buy YSL, Tom Ford, Ralph Lauren Purple Label, Gucci, Lanvin, Dior Homme, Givenchy, Balmain, Thom Browne, Isaia, John Lobb (and more) at each of these designer's privately owned stores all located within 3 city blocks from Bergdorf Goodman. However, customers will continue to shop at Bergdorf Goodman because of their excellent customer service and the feeling of being apart of "OLD NEW YORK." There is truly no other store in America quite like Bergdorf Goodman.