Gilt Groupe
is a shopping website that has pioneered the way for off price
selling to consumers all around the U.S. They have created a business model that
most wholesalers and retailers hate. However, they have taken what is looked
down upon with elegance and have created a clean aesthtic to reach to the
masses. Gilt Groupe is a memebers base off price E-commerce website.
The man behind the company is Kevin P. Ryan and started it in
2007. Gilt has
truly taken off price selling to the next level by introducing Gilt Women,
Gilt Men, Gilt Babys & Kids, Gilt Home, Gilt Food & Wine, Gilt City
and Gilt Jetsetter. Gilt now has 8 different divisions under the umbrella
including a full price website called ParkandBond.com
There are
many department stores in the US that you can go into and buy a shirt, a dress,
some jewelry and some home goods. However Gilt has taken it to the next level
by making their website a "one stop" shop. I do not know anywhere in
the world where you can buy a trip to New York, a shirt, a dinner reservation,
kitchen/home goods and food and wine.
Since the
launch of Gilt Groupe, there are have been many other business that have copied
this business model suchs as Hautelook.com, ruelala.com and etc. However, the
shopping experience Gilt has created is what keeps customers coming back time and time again.
Mission
Statement (taken from the Gilt's website): "Gilt Groupe provides instant insider access
to today’s top designer labels, at up to 60% off retail. Become a member and
find something new every day for women, men, kids and home as well as exclusive
local services and experiences, and one-of-a-kind travel packages. Sign in and
see what inspires you today."
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