Chapter 18 - Sales Promotion and Personal Selling

This week's chapter focuses on a company's sales promotion and personal selling. Fortunately,  Gilt Groupe's entire business model features sales promotion and actively finds way on building their personal selling skills. As stated  in last week's post, Gilt's has a growing membership of over 5 million. With a membership base, the website programmers at Gilt can compile very vital information to the marketing managers and buyers on what type of items customers are buying.

Sale promotions are enticing to any consumer trying to find a deal. For example, if you walked into a store and saw a suit you really like, generally speaking the first think you would do is look at the price tag. Paying full price for something now a days seems a little bit wrong considering that our economy is in a financial crisis and saving every dollar really counts. Major department stores have sales more often than 10 years ago and consumers see this pattern. However Gilt Groupe is a company that runs sales all year round. This is their man advantage when drawing in new and repeating members to their website.

With its large member base, one can only assume that personal selling is something that is a major disconnect with Gilt. However, after being a member myself since the company started in 2007, Gilt's personal selling techniques are very effective. Being a members based platform, the company can track very unique information. For insistence, being a member requires one to input their first and last name, email address, home address, date of birth, gender.

Once a member, you can edit your email settings on what you type of newsletters you would like to see.

Lastly, a member can go through the company's brand directory and choose what brands are their favorites. This is one of many features for the company to edit their newsletters so that every time a specific brand in your favorite goes on the website, it will featured in the email you receive. Below is an example of the favorites option.