Sunday, September 16, 2012

Chapter 3 - Ethics & Social Responsibility

With the success of Gilt's business. The company feels very passionate about giving back to the world and to humanity. 





In 2010, for Earth Day, Gilt Groupe partnered with The Nature Conservancy and National Audobon Society to support both charity's missions. As part of their Earth Day promotion, Gilt curated a collection of eco-friendly fashions, accessories, home goods and more that supported The Nature Conservancy. Gilt contributed $40,000 to The Nature Conservancy from it's Earth Day Collection on April 22, 2010.  In addition, Gilt held a first time sale of Nature Conservancy photography prints from some of the Conservancy's favorite commissioned photographers including Mark Godfrey. Finally, for those who became a member of Gilt Groupe between April 22 to June 30, 2010,  The Nature Conservancy received $25 for the initial purchase by these new members.






Another charity Gilt worked with was in the December 2010. Gilt Groupe launched a special, charity-minded promotion that made customers feel even better about all the shopping they did on Gilt. For every purchased item on Gilt between 12/6 and 12/12, the company donated $1 to charity: water, an organization dedicated to providing clean, safe drinking to people living in developing countries. In addition to all that, in an effort to throw some love back to their loyal fans, Gilt selected 10 members at random each day and giving them each $100 in Gilt credit to spend as they see fit.


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